Web sites are becoming more and more popular, dividing the writing community into two groups: Writers who have sites and writers who don’t.
For most people, having a Web site will not necessarily make or break a writing career. Web sites alone do not clinch book deals, snag agents, or ensure best seller status. However, the decision of whether to create a Web site bears serious consideration.
Here are a few ways having a Web site can help your writing get noticed.
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Web sites are beginning to function the same way that business cards work. In essence, your URL (posted on blogs, at the bottom of your e-mails, on your friends’ homepages, and on your social-networking sites) is an invitation to writers, editors, and agents to learn more about you.
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When you’re sending query letters to agents, publishers, or even literary magazines, showing off your Web skills indicates that you are forward-thinking, cutting-edge, and willing to do the “leg work” of promoting your own writing. If you sell books, they sell books. Your hard work will cause others to work hard for you.
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Having a Web site, especially if it’s popular or has a core body of loyal readers, can demonstrate that your writing has the power to touch readers’ lives by inspiring an emotional reaction. Agents and editors can go on your site and read the flurry of activity as people leave their comments, sign your guest book, and show their support. That enthusiasm can be contagious.
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A Web site can give potential readers access to projects that you have yet to sell. Although most publishers are starting to consider writing published in any digital format as being “previously published,” you can show off synopses and excerpts from your writing, and, with any luck, your snippets will get a few nibbles or even bites. Just be sure not to post too many offerings at one time; otherwise, your readers might get the feeling that the reason you have so many postings is that you are unable to “place” your work.
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Your Web site is a great place to keep your bio fresh and up to date. In query and cover letters, you’re often given only a brief paragraph to describe your history, your aspirations, and your intentions. If you write a great mini bio in your cover letter, you could inspire your reader to go to your Web site and learn more about you. Time and again, advertising gurus and business coaches stress the importance of “branding”; a good Web site bio can help you do just that.
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Your site is an excellent promotional tool for published work. Once your short story is published or your novel is on the shelves, use your site to keep readers interested by hosting contests, offering supplemental materials and free stuff, and developing an online “personality” that makes people want to know more.
For an example of an up-and-coming novelist’s site that we like (full disclosure, she works for Writer’s Relief!), have a look at www.LisaDaleBooks.com, where you can find things like audio downloads, interviews, videos, and free stuff.
For more information about how to make your own Web site, please read our post: http://writersreliefblog.com/post/20-Groovy-Website-Resources-for-Writers.aspx